Billy & Mitzi Sage & TGB Leasing,
Thank you for the opportunity to present our company and sale proposal for your properties. We pride ourselves in offering exceptional service, market knowledge, and the latest in marketing/advertising technology. As experienced REALTOR®s, Auctioneers and support staff, we sell over 300+ properties a year via auction method, and over 500+ in private treaty sales. In 2020, our total real estate transactions totaled over $260M. We maintain offices in Sugarcreek, Millersburg, New Philadelphia, Kidron and Cambridge, OH along with Bridgeport, WV.
In this proposal, we will outline the core elements of our business, how they relate to your property, our proposed method of sale, and appropriate marketing plan for it. We look forward to discussing these aspects in further detail with you, and how we will turn this sale into a reality, on your behalf.
At your service,
Jason Miller, CAI / Partner / Auctioneer / REALTOR®
History & Sales
In 1975, Kaufman Realty & Auctions was founded on honesty, integrity, and professionalism by our very own Hall-of-Fame Auctioneer, Dave Kaufman. We practice those same values instilled within our company in all of our proceedings today, and take pride in every corner of work we do.
Consequently, Kaufman has undergone substantial growth in recent years; now featuring six offices across Ohio (Sugarcreek, Millersburg, New Philadelphia, Cambridge and Kidron) and West Virginia (Bridgeport).
Our 45+ years in business is a testament to the communities we serve, and our commitment to them. We are dedicated to earning and maintaining those relationships. Don’t trust just anyone when selecting your agent or auctioneer. Call on Kaufman Realty & Auctions for the experience you deserve.
Setting a Precedent
We sell property, plain and simple. And, we’re good at it. Our business has grown by leaps and bounds thanks to this distinct aptitude. There are plenty of other contributing factors playing into our remarkable development to be sure; but, our dedication to earning you the most money for your assets, and ability to deliver on those expectations, is the reason we’re here today. Whichever method of sale works best for you, and the ascribed equity you wish to part with, is the method we’ll happily employ. Our REALTOR®s and Auctioneers are expertly trained to identify which approach suits said equities, and to capitalize upon todays market.
Numbers (2020):
Total Sales: $262,608,901.00
Auction Sales: $124,830,641.60
Listing Sales: $124,308,423.70
Real Estate Auctions: 220
Personal Property Auctions: 205
Transactions: 887.5
Setting a Precedent
We sell property, plain and simple. And, we’re good at it. Our business has grown by leaps and bounds thanks to this distinct aptitude. There are plenty of other contributing factors playing into our remarkable development to be sure; but, our dedication to earning you the most money for your assets, and ability to deliver on those expectations, is the reason we’re here today. Whichever method of sale works best for you, and the ascribed equity you wish to part with, is the method we’ll happily employ. Our REALTOR®s and Auctioneers are expertly trained to identify which approach suits said equities, and to capitalize upon todays market.
Numbers (2020):
Total Sales: $262,608,901.00
Auction Sales: $124,830,641.60
Listing Sales: $124,308,423.70
Real Estate Auctions: 220
Personal Property Auctions: 205
Transactions: 887.5
Property Overview
Approximate Acreage: 182.45 +/- | 2 Story Log Cabin | World Class Facilities
Two-story modern log home equally suited as a primary residence as well as an extraordinary short term rental property as the ranch is located in the heart of Hocking Hills. The farm features high fence deer pens, an exceptional deer moving/working facility along with a “lab” kitchen and guest lobby. Fair chase hunting outside of the high fence area is also exceptional, the farm is surrounded with fantastic deer habit that checks all the boxes. The 40 acre tract and 18 acre tract have tremendous upside for income if developed. Hocking Hills short term rental market is still under-served as it relates to demand.
Method of Sale
Live Auction with internet bidding
We recommend offering the ranch north of Ansel Rd. in 2 parcels as well as in combination.
The 40 +/- acre tract south of Ansel Rd. would be sold as 1 tract separate from the ranch.
Target Market
High net worth individuals looking for a second home with privacy and seclusion only achieved at “the end of the road”!
Investors with a portfolio of short term rentals in Hocking Hills.
Operators of Exotic animal farms wishing to tap in to the Hocking Hills tourism trade. (High fence, pens & lab area)
Deer farmers wishing to expand their footprint to another location.
Method of Sale
Live Auction with internet bidding
We recommend offering the ranch north of Ansel Rd. in 2 parcels as well as in combination.
The 40 +/- acre tract south of Ansel Rd. would be sold as 1 tract separate from the ranch.
Target Market
High net worth individuals looking for a second home with privacy and seclusion only achieved at “the end of the road”!
Investors with a portfolio of short term rentals in Hocking Hills.
Operators of Exotic animal farms wishing to tap in to the Hocking Hills tourism trade. (High fence, pens & lab area)
Deer farmers wishing to expand their footprint to another location.
Compensation Schedule
10% Buyers premium will be charged to buyer and retained as commission by Kaufman.
2% Buyers Agency offered to entice the local brokerage community to participate.
Advertising costs – ( Budget TBD) Estimated cost of $12,000.
Marketing Plan
Google & social media ads, targeting Columbus and outdoor enthusiasts nationally.
Leverage our access to the database of deer breeders, & exotic farms/ranches nationwide.
Featured ad space on Landsofohio.com, Landwatch.com and other land specific platforms.
E-marketing via web blasts to 1,000s of registered bidders through the MarkNet Alliance.
Our MarkNet connection will put your auction on over 50 Real Estate & Auction sites.
Local & Regional newspapers as determined by marketing department.
Signage directing potential buyers to website as well as directional signs to ranch.
Full color Brochures sent to Kaufman Realty & Auctions proprietary mailing list.
advertising mediums
The toolbox from which the auction marketer retrieves has seen remarkable growth in both breadth and depth in recent years. Advances in digital media, and the ability by which it’s presented, is now as colorful and varied as the auction-goers.
As such, you can count on our nationally recognized, in-house marketing department to set your property apart from the competition. Custom designed marketing materials featuring studio-worthy stills and cutting-edge drone footage will showcase the asset’s highlights in a manner second to none. More attentive buyers means higher returns.
Drone Photo/Video
Once considered a luxury relegated to only high-dollar real estate, drone photography and videography is now as integral a medium as any other we offer. Representing large swaths of land without it would be beyond the bounds of possibility.
Extremely effective when dealing with a list of keen parties. Building and curating a proper email campaign is a necessity.
360° Photo
See everything there is to see from every angle at any one particular point of a property. Makes a great accompanying piece when paired with Facebook integration.
Drone Photo/Video
Once considered a luxury relegated to only high-dollar real estate, drone photography and videography is now as integral a medium as any other we offer. Representing large swaths of land without it would be beyond the bounds of possibility.
Extremely effective when dealing with a list of keen parties. Building and curating a proper email campaign is a necessity.
360° Photo
See everything there is to see from every angle at any one particular point of a property. Makes a great accompanying piece when paired with Facebook integration.
Photography
They’re said to speak a 1,000 words. Good photography is paramount in today’s market. Consequently, no single factor has the ability to maximize revenue like quality pictures.
Matterport
Offer a digital tour of the residence online. With the addition of an independently operational VR headset, a user is now able to pace a house without ever stepping foot in it.
MapRight
A wonderful tool when multiple parcels are involved in the proceedings of a property. It accurately defines the boundaries via the confluence of Google Maps and a surveyor provided file.
PPC Advertising
Quite possibly the most effective method when scrutinizing conversion rates. Largely due to the fact that you are advertising to the prospective bidder/buyer at the exact moment.
Newspaper/Print
Print is dead. Long live print. There’s plenty of people who still receive a daily paper. Speak to them.
Direct Mail
Aside from email, or automated calling, you’ll be hard-pressed to find a more effective method of blanket marketing.
PPC Advertising
Quite possibly the most effective method when scrutinizing conversion rates. Largely due to the fact that you are advertising to the prospective bidder/buyer at the exact moment.
Newspaper/Print
Print is dead. Long live print. There’s plenty of people who still receive a daily paper. Speak to them.
Direct Mail
Aside from email, or automated calling, you’ll be hard-pressed to find a more effective method of blanket marketing.
List With Kaufman
From the Founder
Our values are commitment and innovation with integrity. Our vision is to lead the industry with professional and proven results. Our mission is to provide exceptional service in today’s market, while remaining grounded in tradition. These are the core values upon which I founded this company. If these principles are important to you, I trust you’ll choose our firm for all of your real estate and auction needs. We are “the heart of the market.”
– Dave Kaufman, Founder
From the Managers
We are consistently focused on maintaining the core beliefs and principles on which this company was founded, while moving forward with fresh ideas and a progressive attitude in an ever changing market. We will make ourselves available to you every step of the way to make this transition in your life as seamless as possible. Please don’t hesitate to contact us with any questions. We welcome the opportunity to serve you!
– Jason Miller, CAI / Partner / Auctioneer / REALTOR®
Phone: (740) 541-7475 | Email: jason@kaufmanrealty.com | Address: 813 Steubenville Ave. Cambridge, OH 43725
Phone: (740) 541-7475 | Email: jason@kaufmanrealty.com
Address: 813 Steubenville Ave. Cambridge, OH 43725