Marron Family,
Thank you for the opportunity to present our company and proposal for your properties. We pride ourselves in offering exceptional service, market knowledge, and the latest in marketing. Our experienced, knowledgeable REALTOR®’s, Auctioneers and Staff, sell 300+ properties a year via auction method, and 500+ in private treaty sales. In 2020, our total real estate transactions totaled over $260,000,000. We have offices in Sugarcreek, Millersburg, New Philadelphia, Kidron and Cambridge, OH along with Bridgeport, WV. We have top producing sales agents year after year.
In this proposal, we will outline the basic elements of the auction process that we’re recommending, but welcome the chance to discuss in more detail your needs, wants and concerns, as well as our plan with you soon.
At your service,
Curt Yoder, Partner / Auctioneer / REALTOR®
history & sales
In 1975, Kaufman Realty & Auctions was founded on honesty, integrity, and professionalism by our very own Hall-of-Fame Auctioneer, Dave Kaufman. We practice those same values instilled within our company in all of our proceedings today, and take pride in every corner of work we do.
Consequently, Kaufman has undergone substantial growth in recent years; now featuring six offices across Ohio (Sugarcreek, Millersburg, New Philadelphia, Cambridge and Kidron) and West Virginia (Bridgeport).
Our 45+ years in business is a testament to the communities we serve, and our commitment to them. We are dedicated to earning and maintaining those relationships. Don’t trust just anyone when selecting your agent or auctioneer. Call on Kaufman Realty & Auctions for the experience you deserve.
Setting a Precedent
We sell property, plain and simple. And, we’re good at it. Our business has grown by leaps and bounds thanks to this distinct aptitude. There are plenty of other contributing factors playing into our remarkable development to be sure; but, our dedication to earning you the most money for your assets, and ability to deliver on those expectations, is the reason we’re here today. Whichever method of sale works best for you, and the ascribed equity you wish to part with, is the method we’ll happily employ. Our REALTOR®s and Auctioneers are expertly trained to identify which approach suits said equities, and to capitalize upon todays market.
Numbers (2020):
Total Sales: $262,608,901.00
Auction Sales: $124,830,641.60
Listing Sales: $124,308,423.70
Real Estate Auctions: 220
Personal Property Auctions: 205
Transactions: 887.5
Setting a Precedent
We sell property, plain and simple. And, we’re good at it. Our business has grown by leaps and bounds thanks to this distinct aptitude. There are plenty of other contributing factors playing into our remarkable development to be sure; but, our dedication to earning you the most money for your assets, and ability to deliver on those expectations, is the reason we’re here today. Our REALTOR®s and Auctioneers are expertly trained to identify which approach suits said equities, and to capitalize upon todays market.
Numbers (2019):
Total Sales: $261,236,836.00
Auction Sales: $141,067,891.00
Listing Sales: $120,168,945.00
Real Estate Auctions: 197
Personal Property Auctions: 148
Combined Auctions: 50
Property Overview
Approximate Acreage: 134.8 +/- | Use: Mixed | Timber Value: Yes
Situated in beautiful Medina, OH exists 134 Acres of family-owned, R-1 zoned prime real estate well suited to all manner of buyer. Proximity to the Buckeye School System, multiple new home developments, and scenic Mallet Creek renders this property as poster child to the oldest adage in realty: location, location, location. Of the 134 acres (forthcoming values approximated) lies 100 tillable, 33 wooded and 1 homestead.
Acreage Type
The 100 tillable acres is currently leased to a nearby farmer, and would then classify this property as income producing, should the Buyer choose to maintain the pre-existing accord.
The 33 wooded acres will be considered attractive to hunters and loggers alike. Approximately $30,000 worth of timber, including black walnut, stretches from the Southern to Eastern borders. Within said span is a portion of Mallet Creek, so named after an early settler to the area, Dan Mallet.
The 1 acre afforded to the homestead in the Southwestern most corner harbors a small century home, built in 1900, and barn. The single-family residence is currently rented out, thereby creating a second revenue stream.
Recommendation
Offering the property in parcels, and in a competitive format, increases the likelihood of reaching a larger pool of interested parties. Thereby earning the most potential value for the seller.
We recommend the use of the auction method for this property. Online v Live TBD.
Acreage Type
The 100 tillable acres is currently leased to a nearby farmer, and would then classify this property as income producing, should the Buyer choose to maintain the pre-existing accord.
The 33 wooded acres will be considered attractive to hunters and loggers alike. Approximately $30,000 worth of timber, including black walnut, stretches from the Southern to Eastern borders. Within said span is a portion of Mallet Creek, so named after an early settler to the area, Dan Mallet.
The 1 acre afforded to the homestead in the Southwestern most corner harbors a small century home, built in 1900, and barn. The single-family residence is currently rented out, thereby creating a second revenue stream.
Recommendation
Offering the property in parcels, and in a competitive format, increases the likelihood of reaching a larger pool of interested parties. Thereby earning the most potential value for the seller.
We recommend the use of the auction method for this property. Online v Live TBD.
Synopsis
Roughly 4,500 feet of road frontage, quantity of land, proximity to large home developments, and mixed usage within boundaries make this a fantastic candidate for division, and individual sale, of property. By doing so multiple buyers can seek to create their ideal slice from the larger whole. Listing, however, does pose great potential when targeting corporations, e.g. investment groups or home developers, who would look to utilize every acre for their sole purposes.
No matter the methodology, we will make this sale a reality.
Target Market
- Home Developers (Highest & Best Use)
- Investor Groups
- Residential Home Builders
- Farming / Agricultural
- Timber Buyers
- Outdoor Enthusiasts
- Rural Cabin Sites
Compensation Schedule
Auction Option 1: 6% Commission
2% Buyers Agent Referral paid to Referring Agencies. (1% from Kaufman commission and 1% charged to sellers)
Advertising paid by seller
Basic Package $7,500±
Local newspapers, targeted advertising, video/photography
Luxury package $10,000±
Larger newspapers, banner ads, Google display campaign, video/photography
Survey expenses $750 per parcel charged to buyer, remaining costs paid by seller, including county approvals
Auction Option 2: 10% Buyers Premium | 6% Commission
Costs same as listed above
Listing Option 1: 6% Commission
2.5% Buyers agent (from Kaufman)
Advertising paid by Kaufman Realty
Compensation Schedule
Auction Option 1: 6% Commission
2% Buyers Agent Referral paid to Referring Agencies. (1% from Kaufman commission and 1% charged to sellers)
Advertising paid by seller
Basic Package $7,500±
Local newspapers, targeted advertising, video/photography
Luxury package $10,000±
Larger newspapers, banner ads, Google display campaign, video/photography
Survey expenses $750 per parcel charged to buyer, remaining costs paid by seller, including county approvals
Auction Option 2: 10% Buyers Premium | 6% Commission
Costs same as listed above
Listing Option 1: 6% Commission
2.5% Buyers agent (from Kaufman)
Advertising paid by Kaufman Realty
advertising mediums
The toolbox from which the auction marketer retrieves has seen remarkable growth in both breadth and depth in recent years. Advances in digital media, and the ability by which it’s presented, is now as colorful and varied as the auction-goers.
As such, you can count on our nationally recognized, in-house marketing department to set your property apart from the competition. Custom designed marketing materials featuring studio-worthy stills and cutting-edge drone footage will showcase the asset’s highlights in a manner second to none. More attentive buyers means higher returns.
Drone Photo/Video
Once considered a luxury relegated to only high-dollar real estate, drone photography and videography is now as integral a medium as any other we offer. representing large swaths of land without it would be beyond the bounds of possibility.
Extremely effective when dealing with a list of keen parties. Building and curating a proper email campaign is a necessity.
360° Photo
See everything there is to see from every angle at any one particular point of a property. Makes a great accompanying piece when paired with Facebook integration.
Drone Photo/Video
Once considered a luxury relegated to only high-dollar real estate, drone photography and videography is now as integral a medium as any other we offer. representing large swaths of land without it would be beyond the bounds of possibility.
Extremely effective when dealing with a list of keen parties. Building and curating a proper email campaign is a necessity.
360° Photo
See everything there is to see from every angle at any one particular point of a property. Makes a great accompanying piece when paired with Facebook integration.
Photography
They’re said to speak a 1,000 words. Good photography is paramount in today’s market. Consequently, no single factor has the ability to maximize revenue like quality pictures.
Matterport
Offer a digital tour of the residence online. With the addition of an independently operational VR headset, a user is now able to pace a house without ever stepping foot in it.
MapRight
A wonderful tool when multiple parcels are involved in the proceedings of a property. It accurately defines the boundaries via the confluence of Google Maps and a surveyor provided file.
PPC Advertising
Quite possibly the most effective method when scrutinizing conversion rates. Largely due to the fact that you are advertising to the prospective bidder/buyer at the exact moment.
Newspaper/Print
Print is dead. Long live print. There’s plenty of people who still receive a daily paper. Speak to them.
Direct Mail
Aside from email, or automated calling, you’ll be hard-pressed to find a more effective method of blanket marketing.
PPC Advertising
Quite possibly the most effective method when scrutinizing conversion rates. Largely due to the fact that you are advertising to the prospective bidder/buyer at the exact moment.
Newspaper/Print
Print is dead. Long live print. There’s plenty of people who still receive a daily paper. Speak to them.
Direct Mail
Aside from email, or automated calling, you’ll be hard-pressed to find a more effective method of blanket marketing.
List With Kaufman
From the Founder
Our values are commitment and innovation with integrity. Our vision is to lead the industry with professional and proven results. Our mission is to provide exceptional service in today’s market, while remaining grounded in tradition. These are the core values upon which I founded this company. If these principles are important to you, I trust you’ll choose our firm for all of your real estate and auction needs. We are “the heart of the market.”
– Dave Kaufman, Founder
From the Managers
We are consistently focused on maintaining the core beliefs and principles on which this company was founded, while moving forward with fresh ideas and a progressive attitude in an ever changing market. We will make ourselves available to you every step of the way to make this transition in your life as seamless as possible. Please don’t hesitate to contact us with any questions. We welcome the opportunity to serve you!
– Curt Yoder, Partner / Auctioneer / REALTOR®
Phone: (330) 204-2447 | Email: curt@kaufmanrealty.com | Address: 1047 W Main St. Sugarcreek, OH 44681
Phone: (330) 204-2447 | Email: curt@kaufmanrealty.com
Address: 1047 W Main St. Sugarcreek, OH 44681