Dominion Energy,
Thank you for the opportunity to present our company and proposal for your properties. We pride ourselves in offering exceptional service, market knowledge, and the latest in marketing. Our experienced, knowledgeable REALTOR®’s, Auctioneers and Staff, sell 400+ properties a year via auction method, and 600+ in private treaty sales. In 2019, our total real estate transactions totaled over 260 million. We have offices in Sugarcreek, Millersburg, New Philadelphia, Kidron and Cambridge, OH along with Bridgeport, WV. We have top producing sales agents year after year.
In this proposal, we will outline the basic elements of the auction process that we’re recommending, but welcome the chance to discuss in more detail your needs, wants and concerns, as well as our plan with you soon.
At your service,
Alden Kent Butcher,
Auctioneer / REALTOR®
history & sales
In 1975, Kaufman Realty & Auctions was founded on honesty, integrity, and professionalism by our very own Hall-of-Fame Auctioneer, Dave Kaufman. We practice those same values instilled within our company in all of our proceedings today, and take pride in every corner of work we do.
Consequently, Kaufman has undergone substantial growth in recent years; now featuring six offices across Ohio (Sugarcreek, Millersburg, New Philadelphia, Cambridge and Kidron) and West Virginia (Bridgeport).
Our 45+ years in business is a testament to the communities we serve, and our commitment to them. We are dedicated to earning and maintaining those relationships. Don’t trust just anyone when selecting your agent or auctioneer. Call on Kaufman Realty & Auctions for the experience you deserve.
Setting a Precedent
We sell property, plain and simple. And, we’re good at it. Our business has grown by leaps and bounds thanks to this distinct aptitude. There are plenty of other contributing factors playing into our remarkable development to be sure; but, our dedication to earning you the most money for your assets, and ability to deliver on those expectations, is the reason we’re here today. Whichever method of sale works best for you, and the ascribed equity you wish to part with, is the method we’ll happily employ. Our REALTOR®s and Auctioneers are expertly trained to identify which approach suits said equities, and to capitalize upon todays market.
Numbers (2019):
Total Sales: $261,236,836.00
Auction Sales: $141,067,891.00
Listing Sales: $120,168,945.00
Real Estate Auctions: 197
Personal Property Auctions: 148
Combined Auctions: 50
Setting a Precedent
We sell property, plain and simple. And, we’re good at it. Our business has grown by leaps and bounds thanks to this distinct aptitude. There are plenty of other contributing factors playing into our remarkable development to be sure; but, our dedication to earning you the most money for your assets, and ability to deliver on those expectations, is the reason we’re here today. Our REALTOR®s and Auctioneers are expertly trained to identify which approach suits said equities, and to capitalize upon todays market.
Numbers (2019):
Total Sales: $261,236,836.00
Auction Sales: $141,067,891.00
Listing Sales: $120,168,945.00
Real Estate Auctions: 197
Personal Property Auctions: 148
Combined Auctions: 50
Property Overview
Approximate Acreage: 2,900 +/- | Use: Mixed | Timber Value: Yes
The subject properties located in West Virginia, Pennsylvania and New York allow our team to market to a wide range of potential buyers: Commercial, Agricultural, Recreational, and more. As we visit the sites, we will lay out a plan for multi parcel bidding and develop strategies to maximize the dollar with a tailored marketing approach. Each property will be marketed specifically, either individually or with combination bidding.
Dominion Assets
Situated across three states, featuring similar characteristics, these rural recreational properties represent a wealth of land that will be highly sought after by the right buyers. Future development, either residentially or commercially, is of great benefit to individual values.
Highlights Include:
Quantity: Approximately 15 Individual Holdings to be Sold
Variety: Ranging from 10 to 960 +/- Acre Properties
Range: Within 100 Miles Distance
Utilizing our online bidding tools enables for a larger swath of bidders to partake. Considering the scope of what is available, opening up the auction to any and all comers has the potential to net the most possible revenue for each plot, while also reducing overhead on the part of seller and agency.
Boundary & Splits
Dividing the properties into smaller parcels has proven to yield the highest results when utilizing the Auction method. Consequently, serious buyers are brought to the forefront. Also, the auction method allows the client to sell only to the most qualified of buyers by virtue of a 10% non- refundable down payment due within 48 hours of the close of the Auction. As well as close on the property within 45 days.
We will determine the splits on each property (if applicable) as we move forward.
This map illustrates our digital capabilities when presenting a divvied plot. All manner of layers are available, ensuring the best possible results as the parceling process takes place.
Boundary & Splits
Dividing the properties into smaller parcels has proven to yield the highest results when utilizing the Auction method. Consequently, serious buyers are brought to the forefront. Also, the auction method allows the client to sell only to the most qualified of buyers by virtue of a 10% non- refundable down payment due within 48 hours of the close of the Auction. As well as close on the property within 45 days.
We will determine the splits on each property (if applicable) as we move forward.
This map illustrates our digital capabilities when presenting a divvied plot. All manner of layers are available, ensuring the best possible results as the parceling process takes place.
Proposed Marketing
Kaufman wants to be a partner in this transaction. Therefore we propose spending $30,000 (paid by Kaufman Realty & Auctions) to market these properties. In the event that a reserve is not met, and does not sell, Dominion Energy will be responsible for the aforementioned marketing of the property in question.
Advertising will include, but is not limited to:
Custom Signage, Appearance on kaufmanauctionswv.com, kaufman-auctions.com, landsofamerica.com, auctionzip.com, gotoauction.com, facebook.com, instagram.com, Google Display & Search Ads (PPC), Email Blasts, Direct Mail (Including Over 4k Recipients on OH Mailing Lists), Ny MLS, zillow.com, Newspaper ads (Exponent Telegram, Dominion Post, Times WV, Bulletin Board, State Journal, Farm & Dairy, Bargain Hunter, Busy Beaver and Other Local Newspapers).
advertising mediums
The toolbox from which the auction marketer retrieves has seen remarkable growth in both breadth and depth in recent years. Advances in digital media, and the ability by which it’s presented, is now as colorful and varied as the auction-goers.
As such, you can count on our nationally recognized, in-house marketing department to set your property apart from the competition. Custom designed marketing materials featuring studio-worthy stills and cutting-edge drone footage will showcase the asset’s highlights in a manner second to none. More attentive buyers means higher returns.
Drone Photo/Video
Once considered a luxury relegated to only high-dollar real estate, drone photography and videography is now as integral a medium as any other we offer. representing large swaths of land without it would be beyond the bounds of possibility.
Extremely effective when dealing with a list of keen parties. Building and curating a proper email campaign is a necessity.
360° Photo
See everything there is to see from every angle at any one particular point of a property. Makes a great accompanying piece when paired with Facebook integration.
Drone Photo/Video
Once considered a luxury relegated to only high-dollar real estate, drone photography and videography is now as integral a medium as any other we offer. representing large swaths of land without it would be beyond the bounds of possibility.
Extremely effective when dealing with a list of keen parties. Building and curating a proper email campaign is a necessity.
360° Photo
See everything there is to see from every angle at any one particular point of a property. Makes a great accompanying piece when paired with Facebook integration.
Photography
They’re said to speak a 1,000 words. Good photography is paramount in today’s market. Consequently, no single factor has the ability to maximize revenue like quality pictures.
Matterport
Offer a digital tour of the residence online. With the addition of an independently operational VR headset, a user is now able to pace a house without ever stepping foot in it.
MapRight
A wonderful tool when multiple parcels are involved in the proceedings of a property. It accurately defines the boundaries via the confluence of Google Maps and a surveyor provided file.
PPC Advertising
Quite possibly the most effective method when scrutinizing conversion rates. Largely due to the fact that you are advertising to the prospective bidder/buyer at the exact moment.
Newspaper/Print
Print is dead. Long live print. There’s plenty of people who still receive a daily paper. Speak to them.
Direct Mail
Aside from email, or automated calling, you’ll be hard-pressed to find a more effective method of blanket marketing.
PPC Advertising
Quite possibly the most effective method when scrutinizing conversion rates. Largely due to the fact that you are advertising to the prospective bidder/buyer at the exact moment.
Newspaper/Print
Print is dead. Long live print. There’s plenty of people who still receive a daily paper. Speak to them.
Direct Mail
Aside from email, or automated calling, you’ll be hard-pressed to find a more effective method of blanket marketing.
List With Kaufman
From the Founder
Our values are commitment and innovation with integrity. Our vision is to lead the industry with professional and proven results. Our mission is to provide exceptional service in today’s market, while remaining grounded in tradition. These are the core values upon which I founded this company. If these principles are important to you, I trust you’ll choose our firm for all of your real estate and auction needs. We are “the heart of the market.”
– Dave Kaufman, Founder
From the Manager
We are consistently focused on maintaining the core beliefs and principles on which this company was founded, while moving forward with fresh ideas and a progressive attitude in an ever changing market. We will make ourselves available to you every step of the way to make this transition in your life as seamless as possible. Please don’t hesitate to contact us with any questions. We welcome the opportunity to serve you!
– Alden Kent Butcher, Auctioneer / REALTOR®
Phone: (304) 695-1621 | Email: alden@kaufmanrealty.com | Address: 399 W Main St, Bridgeport, WV 26330
Phone: (304) 695-1621 | Email: alden@kaufmanrealty.com
Address: 399 W Main St, Bridgeport, WV 26330